Jorge Ochoa Alonso

Jorge Ochoa Alonso is a marketing professional with extensive experience in brand management, e-commerce operations, and data analysis. Currently serving as a B2C Glup Brand Executive at HEINEKEN MÉXICO, Jorge has been responsible for brand positioning across digital and traditional media, executing marketing campaigns, and leveraging data insights to develop effective customer attraction strategies. Previously, Jorge held roles such as B2B Heishop E-commerce Operations Coordinator, Marketing Analyst at Innovasport, and Sales Executive at Zapateria Luna, showcasing a strong ability to drive sales and enhance customer satisfaction. Jorge's career began with internship positions in marketing and training, providing a solid foundation in communication and organizational skills. A graduate of Universidad Autónoma de Nuevo León with a degree in Communication and Marketing, Jorge combines analytical expertise with practical marketing experience.