Jose Alfonso Treviño Serna

Jose Alfonso Treviño Serna is an experienced professional currently serving as the SIX Operations Leader at HEINEKEN MÉXICO since June 2022. Previously, Jose held the position of Field Manager at Iconn from January 2020 to June 2022 and served as Administrador Comercial at MAS Bodega y Logística from April 2018 to December 2019, where responsibilities included the development and management of a national private brand across five commercial channels. Earlier roles include Catman Jr at Farmacias Benavides, focusing on commercial management in personal care and hygiene categories, and a commercial internship at OXXO, involving supplier development and market research. Jose is currently pursuing an MBA in Alta Dirección De Empresas at Universidad Anáhuac from November 2023 to November 2025 and holds a degree from Universidad TecMilenio Campus Las Torres, completed in 2017.