Alfonso Auñón García

People Director Heineken Ireland at Heineken USA

Alfonso Auñón García is an experienced HR professional currently serving as the People Director for HEINEKEN Ireland since August 2013, with previous roles including HR Director for HEINEKEN Panama and Global HR Director for Procurement, where responsibilities included developing global HR strategies and enhancing organizational capabilities. Prior to HEINEKEN, Alfonso held positions at British American Tobacco as Talent Development Manager for Western Europe and HR Business Partner for Iberia, focusing on talent development and strategic HR partnerships. Earlier career experience includes consulting roles at Garrigues and teaching at Fomento de Centros de Enseñanza. Education includes advanced degrees in HR Management and Business Leadership from prestigious institutions such as INSEAD and Hult Ashridge, alongside a foundation in Educational Psychology and Foreign Language Teaching.

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