Elizabeth Shedden

Elizabeth Shedden is an experienced sponsorship and partnership professional currently serving as the Senior Sponsorship and Partnership Manager at The HEINEKEN Company since April 2020. Prior to this role, Elizabeth held positions including Global Sponsorship Manager and Senior Account Manager at Cake (Havas), where responsibilities included delivering integrated brand campaigns and managing high-profile sponsorships. Experience also includes serving as Partnerships Manager at CAA-GBG Global Brand Management Group, focusing on commercially beneficial partnerships in sports and entertainment, as well as expertise gained as an Account Executive at Synergy. Elizabeth holds a BA Honours in Marketing and Management from Newcastle University and an ESA Diploma obtained in 2019.