Gianfranco Barreto Portocarrero is an accomplished commercial and marketing professional with a strong background in financial planning and strategy within the beverage industry. Currently serving as Commercial Director at The HEINEKEN Company since August 2020, Gianfranco has held multiple leadership roles, including Marketing Director and Head of Strategy & Commercial Projects. Prior experience includes significant positions at Anheuser-Busch InBev and SABMiller - Backus, where contributions included driving revenue management, developing financial insights for marketing initiatives, and enhancing commercial strategies. Education includes a Bachelor of Science in Finance from Rutgers Business School, a specialization in marketing from Universidad ESAN, and additional professional qualifications from The Chartered Institute of Management Accountants.
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