Javier Álava Antón

Javier Álava Antón is a seasoned marketing and innovation professional with over a decade of experience in the beverage industry, currently serving at The HEINEKEN Company as a B2B Product Owner, Data Driven Marketing Lead, and Innovation Manager since September 2019. Javier has a strong focus on shaping beer innovation, driving sustainable packaging initiatives, and leveraging consumer insights for category growth. Prior to this, Javier worked at Diageo from 2010 to 2019 in various roles including Brand Manager for J&B Europe, where strategic communication campaigns were developed, and Innovation Manager for Iberia overseeing a significant portfolio. Extensive experience in shopper marketing and customer planning was also gained at Diageo, contributing to effective promotional strategies. Earlier roles at Kraft Foods and an internship at BBVA further enriched Javier's strategic planning and sales support skills. Javier holds degrees in Market Research and Techniques and Administration and Business Management from Universidad Pontificia Comillas, complemented by an exchange semester at ESSEC Business School.