Karlijn van Ruiten

Karlijn Van Ruiten is a seasoned marketing professional with extensive experience in brand development and innovation management at The HEINEKEN Company, where Karlijn currently serves as Global Heineken Innovation Manager. Previously, Karlijn held the position of Marketing Manager at Vrumona, overseeing Healthier Choices brands and managing a team of brand managers. Earlier roles included Senior Brand Manager at Heineken, where responsibilities encompassed brand strategy and new product development for notable cider and beverage brands. Karlijn's career began with account management at BlowUP media Benelux and an internship at Sara Lee, alongside involvement in leadership programs and organization initiatives within Heineken. Educational credentials include a Master’s in Business Administration from VU Amsterdam and a Master’s in Management & Organization Science from Utrecht University.