Quyen Lam is an experienced professional in customer experience and management, currently serving as a Senior Manager for Route to Consumer at HEINEKEN Vietnam since September 2025. Prior to this role, Quyen held the position of Senior Manager for Retail and Customer Management at PNJ Group and directed customer experience and strategy at Lazada, where responsibilities included building CX strategies and managing contact center operations. Quyen's background also includes various customer service roles at FE CREDIT and an assistant position at Häfele Vietnam. Quyen holds a Bachelor of Business Administration from the University of Greenwich, completed between 2011 and 2014.
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