Marketing and Brand Management Team

The Marketing and Brand Management Team at HEINEKEN Vietnam is responsible for developing and executing strategies to build and enhance the company's diverse portfolio of brands, including Heineken®, Tiger, and Strongbow. They focus on market research, brand positioning, digital marketing, trade and regional activation, partnership and e-commerce initiatives, and ensuring successful on-trade and off-trade marketing activities. The team works to drive brand loyalty, achieve sales targets, and grow market share while adhering to HEINEKEN Vietnam's commitment to sustainability and responsible consumption.