Tu Nguyen

Tu Nguyen is a seasoned professional with extensive experience in digital growth and marketing across various industries. Currently serving as Digital Growth Manager at HEINEKEN Vietnam since August 2022, Tu Nguyen leverages consumer data and technology to enhance commercial value. Previous roles include Onsite Business Manager at Sendo.vn, Brand & Campaigns Manager at Be Group JSC, and Marketing Solution Manager at Lazada Group, where strategic advertising and brand positioning were key responsibilities. Tu Nguyen began the career as a Junior Brand Manager at Lazada, focusing on integrated marketing campaigns, and further developed client relationships as an Account Manager at Happiness Saigon. Tu Nguyen holds a Bachelor of Business Administration and a Bachelor of Science in Computer Science from Wilfrid Laurier University.