Carolina Berardinelli de Oliveira

Carolina Berardinelli de Oliveira currently serves as the Head of Innovation in Marketing at The HEINEKEN Company since September 2022, following an extensive career in marketing roles at leading companies. Previous experience includes positions at Pernod Ricard as both a marketing professional and Trade Category Manager, as well as serving as Marketing Director at DeVry Brasil. Carolina's background also includes significant roles at Diageo, where responsibilities included Sr. Trade Marketing Manager and Sr. Brand Manager for Smirnoff, and at PepsiCo as a Brand Manager. Early career experience includes a marketing coordinator role at Unilever and a financial analyst position at Banco Santander. Carolina holds an M.B.A. in Business Management from DeVry University, a Master’s Degree in Consumer Science from ESPM, and Bachelor’s Degrees in Economics from USP and in Advertising and Marketing from ESPM.