Christine Lachmann

Christine Lachmann serves as the Head of Trade Marketing at The HEINEKEN Company since July 2022. Previously, Christine held several key positions at Diageo from July 2007 to June 2022, including Head of Wholesale Germany and Senior Customer Marketing Manager roles, focusing on various markets in GASP and Central Europe. Responsibilities included brand management, budget planning, multichannel marketing, and the implementation of global projects. Prior experience includes marketing procurement roles at Philip Morris GmbH and a marketing internship at Dino Entertainment AG. Christine holds a Diplom-Betriebswirtin in Business Administration from HTWG Hochschule Konstanz and completed a part-time Marketing and Sales College program at WIFI Wien.