Cassie (Goldstein) Lewis

Head of Marketing at Helaina

Cassie (Goldstein) Lewis has an extensive work experience that spans several roles and industries. In 2009, they started their career as a Public Relations Intern at Brunswick Group. From 2010 to 2011, they worked as a Media Relations Coordinator at Energetics, where they gained experience in clean energy consulting.

In 2011, Cassie joined The TJX Companies, Inc. as a Marketing Manager, where they focused on driving store openings and improving performance in underperforming markets. Cassie was selected by the executive team to lead cross-functional analysis and strategy development.

In 2015, Cassie joined Bow & Drape as the Head of Business Development. Cassie played a crucial role in reestablishing the brand through strategic partnerships, influencer/celebrity relations, and PR. During their time there, they established long-term relationships with national retailers, resulting in significant revenue growth.

In 2018, Cassie took on multiple roles simultaneously. Cassie became a Strategy + Marketing Consultant and worked as a Business Development + Strategic Advisor at HER USA. At the same time, they were hired as employee number one at Plant People to launch the company. As the Head of Marketing at Plant People, Cassie scaled the business from scratch to a multi-million dollar company carried in national retailers like Whole Foods and Target. Cassie oversaw all aspects of growth and brand marketing strategy and collaborated directly with co-founders on broader business strategies.

Most recently, Cassie joined Helaina in 2023 as the Head of Marketing. Helaina is a company focused on building the future of nutrition through precision fermentation technology. As the Head of Marketing, Cassie is responsible for leading marketing initiatives and democratizing access to human milk proteins outside of the human body.

Overall, Cassie (Goldstein) Lewis has demonstrated a strong track record of success in marketing, business development, and strategy roles across various industries.

Cassie (Goldstein) Lewis has a Bachelor of Arts degree from Indiana University Bloomington, where they focused on Journalism with a specialization in Marketing and PR. Additionally, they earned a minor in Political Science. In 2018, Cassie enrolled in a program offered by Harvard Business School Online and successfully completed the CORe Credential of Readiness, although the specific field of study is not specified.

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Timeline

  • Head of Marketing

    June, 2023 - present