Helium
Puneet Srivastava is the Chief Data Officer and co-founder of Helium where he supports clients in taking an audience-led personalization approach to digital marketing. Prior to Helium, Puneet worked as Director - Solution Architecture at Accordant, managing a team of solution specialists across various Adobe products. He also has experience as a Senior Consultant at Adobe, focusing on website analysis, web optimization, and Adobe Target suite implementation. Puneet's early career includes roles as a Business Analyst at Wipro Technologies, where he gained experience in data warehousing and business intelligence. He holds an MBA in Marketing from IIT Bombay and a Bachelor of Technology in Information Technology from IIIT Hyderabad.
Helium
Helium is a digital marketing personalisation consultancy that aims to fuse digital, data and design to deliver personalisation programs at scale. Our aim is to integrate data and experience to drive conversion, improve retention, and optimise marketing budgets. We believe providing personalised experiences will help businesses achieve sustained competitive advantage.