Laur Fiatoa

Laur Fiatoa has a diverse work experience spanning various industries. They began their career as a Human Resources Assistant at St. Mary Medical Center in 2010. They later worked as a Sales Intern at 97.5 The Fanatic and as an Online News Editor at The Hawk Newspaper in 2012. In 2013, they served as a Public Relations Intern at Ceisler Media & Issue Advocacy.

Fiatoa then transitioned into the field of marketing and media. They worked as an Associate Media Strategist at The Media Kitchen, where they facilitated campaign development and served as the main point of contact between clients and the agency. They also gained experience as an Associate Strategist, focusing on search and programmatic media, where they optimized campaigns and utilized data insights to drive efficiency.

In 2014, Fiatoa became a Lead Consultant at Beautiful Social, a social media non-profit, where they analyzed organizational issues and developed a rebranding campaign for long-term success. They then joined Merkle as an Associate Manager and later as a Biddable + Direct Media Manager, overseeing media campaigns and strategies.

From 2018 to 2020, Fiatoa held roles at Laundry Service and Helix Sleep. At Laundry Service, they served as a Lead Media Analyst, analyzing media performance and providing insights. At Helix Sleep, Fiatoa held the position of Senior Growth Marketing Manager, overseeing CRM strategies and expanding the department. They also took on the role of Director of CRM, leading cross-platform strategies and implementing a company-wide data literacy and architecture strategy.

Overall, Fiatoa's work experience showcases their expertise in CRM, growth marketing, media analysis, and campaign development across various industries.

Laur Fiatoa completed their Bachelor of Arts (B.A.) degree in Digital Media Communication Studies from Saint Joseph's University, where they studied from 2010 to 2014. Prior to that, they attended Pennsbury High School from 2006 to 2010. In terms of certifications, Laur obtained the Bing Ads Accredited Professional certification in February 2015, the Marketing Evolution Certified certification from Marketing Evolution in May 2018, and the AdWords Certified Professional certification in July 2015.