Kim Lu

Kim Lu is an accomplished business development professional with a diverse background in retail sales and strategic operations. Currently serving as the Business Development Lead at Hello Cake since August 2024, Kim previously held key roles such as Head of Retail Sales at Intrinsic and Business Development Manager at The Flex Company, where efforts focused on enhancing accessibility to life-changing period products. Kim's early career includes significant contributions at Johnson & Johnson as a Lead Acne Portfolio Analyst, where collaboration with cross-functional teams and the management of retail sales forecasting were paramount. Additional experience includes sales analysis for specialty customers at Johnson & Johnson, retail sales at Bath & Body Works, bookkeeping at the Law Offices of Evelyn Padin, and communications support for Rising Tide Capital. Kim holds a Bachelor of Science in Finance from Rutgers Business School.