Antonio Arruda

Antonio Arruda has a diverse work experience in the field of marketing. Antonio started their career as a Marketing Assistant at Nara Creative, where they assisted in organizing campaigns and developing marketing strategies. Antonio then became a Coordinator of Content Creation, where they coordinated various projects, analyzed files, and assigned tasks to writers. Antonio also managed administrative documents and hired qualified experts and writers for projects.

Antonio then worked at Wavency Media as a Campaign Manager, where they created and managed PPC, display, and paid social campaigns to help clients achieve their goals. Antonio analyzed campaign results and adjusted advertising tactics to improve performance. Antonio also established and maintained relationships with influencers and bloggers for collaborations and new content.

After that, Antonio joined Bang Marketing as a Digital Marketing Specialist. In this role, they created GA4 properties and installed tags using GTM to track events and conversions across multiple sites. Antonio also created and managed advertising campaigns on various digital platforms, analyzed campaign results, and used data to evaluate tests and performance.

Antonio's next position was as a Marketing Coordinator at an undisclosed company, where they established marketing plans and strategies, set goals, and organized promotional presentations. Antonio also created timely and interactive social content that told stories and encouraged action.

Currently, Antonio works as a Digital Marketing Advisor at helloDarwin. Their responsibilities include advising clients on marketing strategies and optimizations, identifying growth opportunities based on their current situation and objectives, and analyzing clients' business and marketing goals to understand their specific needs. Antonio communicates effectively with clients to ensure a clear understanding of objectives and expectations.

Overall, Antonio has gained expertise in various aspects of digital marketing, including campaign management, content coordination, strategy development, and client advisory.

Antonio Arruda's education history includes a Bachelor of Business Administration - BBA from École des sciences de la gestion (ESG UQAM) from 2019 to 2023. Their field of study focused on Administration, Marketing, and Communication in social media. Prior to their BBA, Antonio earned a Certifcat in Gestion d’entreprises from HEC Montréal from 2018 to 2019. Antonio also completed a DEC in Business/Commerce, General from Vanier College from 2016 to 2018. Additionally, Antonio has obtained various certifications including the Google Ads Search Certification from Google in July 2022, the Meta Certified Creative Strategy Professional certification from Meta in March 2022, the Advanced Google Analytics certification from Google Analytics in January 2021, the Content marketing certified from HubSpot Academy in January 2021, the Google Analytics for Beginners certification from Google Analytics in January 2021, and the Inbound Marketing Certified from HubSpot Academy in January 2021.