Astrid Hay

Astrid Hay has worked in various marketing roles throughout their career. Astrid is currently the Head of Marketing at Hello Group, a position they have held since April 2022. Prior to this, Astrid was the Head of Sales and Marketing at smartadvance from June 2019 to July 2022. At smartadvance, they oversaw marketing campaigns, conducted research, and developed branding strategies.

Before their role at smartadvance, Astrid worked at MyBucks as a Marketing Strategist from July 2018 to June 2019. In this position, they developed and implemented marketing and sales campaigns for multiple brands and countries. Astrid also provided high-level marketing recommendations and managed digital marketing strategies.

Prior to MyBucks, Astrid held the position of Group Brand Manager at MyBucks from March 2016 to June 2019. In this role, they were responsible for strategic engagement with clients, developing creative briefs, and ensuring projects were completed according to strategy. Astrid also analyzed web traffic metrics and monitored SEO/SEM, marketing, and sales performance.

Before their work at MyBucks, Astrid worked as a Marketing Coordinator at Ecsponent Financial Services from March 2013 to March 2016. In this role, they coordinated brand strategies and marketing initiatives across multiple brands and countries in Africa.

Astrid also briefly worked as a Marketing Coordinator for Cryo-Save South Africa on a contract basis from March 2013 to June 2013. Astrid assisted in the formulation and implementation of sales-driven marketing strategies and managed advertising initiatives.

Additionally, Astrid worked as a Marketing Coordinator at Educor Holdings from March 2011 to October 2012. In this position, they worked with Marketing Managers and General Managers to develop brand strategies and coordinate marketing campaigns and advertising activities.

Overall, Astrid Hay has a strong background in marketing, with experience in developing marketing strategies, overseeing campaigns, analyzing data, and managing digital marketing efforts.

Astrid Hay attended St Anne's Diocesan College from 2002 to 2006, where they completed their Matric degree. Astrid then pursued higher education at the AAA School of Advertising from 2008 to 2010, earning a BA in Communication with a focus on Marketing, Communication, and Entrepreneurship.