Christy M.

Director of Content Strategy at Wisp

Christy M. has a diverse range of work experience in the field of digital marketing and content strategy.

Starting in 2015, they worked as a Digital Marketing Consultant, where they focused on web design, logo work, social media, and printed materials development. Christy developed websites for US Congressional candidates, New York City Councilors, and various Connecticut businesses. Christy also worked on several municipal marketing efforts.

In 2016, Christy M. joined Gerber Technology, a Lectra Company, as a Digital Marketing Strategist. Christy stayed in this role until 2017.

Next, they worked as a Marketing Manager at Whitman Controls in 2015 and as a Digital Marketing Manager at Tangoe in 2018.

From 2020 to 2021, Christy M. was an Ad Strategy Manager, Sr. at Break Something.

In 2021, they became the Head of Marketing at Trusst, a mental health start-up. Christy managed omnichannel marketing and brand experience and oversaw all vendor partnerships. In July 2021, Trusst was acquired by K Health, and Christy M. continued working as the Digital Marketing Director until the end of the year.

In 2022, they worked as a Marketing Consultant at Indie Consulting and as a Paid Media professional at Teladoc Health.

Currently, Christy M. holds the position of Director of Content Strategy at Wisp, where they focus on partnerships and affiliate relationships to promote the company's products and services.

Christy M. holds a Bachelor's degree in Business Administration from the University of Connecticut. In addition to their formal education, they have obtained several certifications in various areas of marketing and digital advertising. Christy obtained the "Advanced SEO: Search Factors," "Diversity and Inclusion in Marketing," "Marketing Attribution and Mix-Modeling," "Social Media Marketing: ROI," and "Social Media Marketing: Strategy and Optimization" certifications from LinkedIn in March 2023. Christy also obtained "Brand Strategy," "Content Creation: Strategy and Tools," "SEO Foundational Knowledge," "SEO: Keyword Strategy," and "Social Media Marketing: Content Batching & Repurposing" certifications from LinkedIn in 2023, although the specific month is unknown.

Moreover, they earned the "Figma for UX" certification from Figma in 2022. Additionally, they hold the "Verizon Media DSP Certified" certification from Verizon Media in 2020. In 2019, Christy obtained the "Mimic Pro Digital Marketing Certification" from Stukent and the "Google Ads Search Certification" from Google in July of that year. Furthermore, they hold the "Email Marketing Certified" certification from HubSpot and the "Flight School Digital & Social" certification from Twitter, both obtained in 2018. Lastly, Christy obtained the "Facebook Certified Digital Marketing Associate" certification from Facebook in January 2021.

Links

Previous companies

Break Something logo
Teladoc Health logo
Tangoe logo

Timeline

  • Director of Content Strategy

    April, 2023 - present