Brandan Decoteau

Brandan DeCoteau has a diverse work experience spanning various roles in digital marketing and operations. Brandan is currently working at Helpshift as the Director of Digital & Marketing Operations. Prior to this, they served as the Director, Head of Marketing (Interim) at Helpshift and the Director, Digital & Performance Marketing at the same company.

Before joining Helpshift, Brandan worked at Aruba, a Hewlett Packard Enterprise company, as the Manager of Global Digital Marketing. In this role, they led global corporate digital marketing efforts, including developing new digital programs, implementing digital strategies, and optimizing lead acquisition channels. During their time at Aruba, they achieved significant results such as reducing social spend, decreasing costs per click, and improving click-through rates.

Brandan also gained valuable experience at Edelman, where they worked as a Senior Account Supervisor. In this role, they handled digital marketing, social media, and community management for various B2C and B2B clients. Brandan was responsible for executing lead acquisition campaigns, developing social strategies, and managing client relationships. Additionally, they played a key role in a rebranding campaign for PayPal.

Earlier in their career, Brandan worked at Lieff Cabraser Heimann & Bernstein as a Marketing Specialist and Marketing Assistant. In these roles, they focused on expanding paid search and display campaigns, managing the production process of marketing materials, and drafting firm profiles.

Overall, Brandan DeCoteau has a strong background in digital marketing, with expertise in developing strategies, optimizing performance, and driving impactful results.

Brandan DeCoteau obtained a Certificate in Graphic Design from the University of California, Berkeley in 2010. Brandan also has a Bachelor of Arts degree in History from the same university. In addition, they have obtained certifications in HubSpot Marketing Software and Inbound Marketing from HubSpot Academy in 2021.