Andrea Cassidy Torres

Andrea Cassidy Torres is a seasoned professional in sales and marketing, currently serving as a Sales Engineer and Account Manager for Automotive Electronics and Adhesive Technologies at Henkel since September 2020. Prior to this role, Andrea held the position of Market & Customer Activation Manager for EIMEA Automotive Components at Henkel, enhancing market strategies. Education includes an International MBA from IE Business School, with a specialization in strategy, technology, and innovation, and a Bachelor's degree in Advertising and Public Relations from Universidad Complutense de Madrid. Andrea's career also features significant experience at Schaeffler in various marketing roles, where responsibilities included social media management and integrated communication planning. Early professional experience includes a marketing internship at Tecmic, focusing on market research and strategy development.