Mehmet Basegmez is an accomplished marketing professional with extensive experience in consumer brands, specializing in the Laundry & Home Care and Beauty Care categories. Currently serving as Global Director and previously as Marketing Director at Henkel since November 2017, Mehmet oversees various product lines and has also held roles such as Area Sales Manager. Prior to Henkel, Mehmet was Head of Marketing and Trade Marketing at BRITA Group, facilitating market entry in Turkey. Additionally, a tenure at Colgate-Palmolive included multiple senior marketing positions with a focus on brand and media management. Early career experience includes significant roles at Reckitt, managing well-known brands across Eastern Europe. Mehmet holds a Bachelor's degree in Civil Engineering from Yıldız Teknik Üniversitesi.