Jayme Bicknell is an experienced marketing professional currently serving as the Senior Marketing Lead at Henry Ford Health since November 2023. Previously, Bicknell held the position of Director of Advertising & Communications at American 1 Credit Union from May 2019 to August 2023, where management of a team and multiple campaigns was instrumental in executing marketing strategies and communication plans. As Vice President of Experience Jackson from September 2018 to May 2019, Bicknell implemented innovative email strategies to boost tourism. Earlier roles include Director of Marketing at Michigan International Speedway and Fan Services Manager. Bicknell holds a Bachelor of Arts in Business Administration and Management from Spring Arbor University.
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