Duygu Aydemir is an experienced product management professional currently serving as Product Director and Group Product Manager at Hepsiburada since August 2021, focusing on various sales products including the homepage, navigation, and advertising products across multiple channels including web and mobile. Previously, Duygu Aydemir held positions as Web Products Manager and Senior Product Owner at n11.com, overseeing critical domains like search and SEO, and as Senior Business Analyst at HSBC Global Banking and Markets, contributing to core banking transformation projects. Prior experience includes roles as Senior Software Developer at Asseco South Eastern Europe, focusing on bank fraud management solutions, and Integration Solutions Senior Specialist at Vodafone, managing technical product development and system analysis. Duygu Aydemir's educational background includes studies at Vilnius Gediminas Technical University and Kadir Has University.