John Southard

John Southard, PhD, serves as a keynote speaker at Southard Speaks since January 2022 and as a brand historian at Heritage Werks since May 2021, where the focus is on heritage agency services for sports, brands, and entertainment. Previous roles include senior consultant at Daggerwing Group from September 2019 to February 2021, strategy and innovation consultant at Strategic Design Consulting from July 2014 to August 2020, and director of field operations at New Western Acquisitions from September 2016 to September 2019. Additionally, John Southard was a visiting lecturer at Georgia State University from August 2011 to June 2014. Academic credentials include a Bachelor of Business Administration in Entrepreneurial Management and a Master of Arts in U.S. Military History from Texas Christian University, followed by a PhD in History of U.S. Foreign Policy and Military History from Texas Tech University.