Bhaskar Jyoti Choudhury

Bhaskar Jyoti Choudhury serves as the Product Owner for Marketing Automation at Hero MotoCorp since February 2023, acting as the single point of contact for the marketing automation ecosystem and collaborating with the marketing team on strategic initiatives. Prior to this, Bhaskar Jyoti Choudhury held the position of Techno-Functional Lead in MarTech at Tata Consultancy Services from June 2018 to February 2023, where responsibilities included managing digital campaign strategies, developing campaigns, and integrating Salesforce CRM with Adobe Campaign Classic. Earlier experience at Tata Consultancy Services also includes roles as Manager Presales, Technical Lead, and Systems Engineer, contributing to project roadmaps, client proposals, iOS application development, and providing L3 support. Bhaskar Jyoti Choudhury holds a PGDM in Business Administration and Management from XLRI - Xavier School of Management and a Bachelor of Engineering in Electrical Engineering from Jorhat Engineering College.