Erica Castro-Larsen

Erica Castro-Larsen has a diverse work experience spanning over 15 years. Erica is currently the Director of Sales and Marketing at Hersha Hospitality Management, a position they have held since December 2018. Prior to this, Erica served as the Director of Sales and Marketing at Warwick Hotels and Resorts from July 2017 to December 2018. In this role, they were responsible for revenue and yield strategies, market mix, pricing, direct sales, marketing, and acquisition status and results. Erica also has experience working at The Curtis Hotel, where they served as the Director of Group Sales from November 2016 to July 2017, and as a Senior Sales Manager from January 2013 to November 2016. Additionally, they worked as a Sales Manager at The Oxford Hotel from March 2011 to January 2013. Erica's work experience also includes roles at Dish Network, where they were a Denver Account Manager from January 2010 to March 2011, and a Marketing Specialist from June 2008 to January 2010. Erica began their career at The Walt Disney Company, where they worked as a Fantasyland Attractions - Storyteller from May 2004 to July 2006.

Erica Castro-Larsen attended the University of Notre Dame - Mendoza College of Business from 2004 to 2008, where they earned a Bachelor of Arts (BA) degree. During their time at the university, they studied Marketing, Peace Studies, and International Business. In 2006, they also participated in a Study Abroad Program at The University of Notre Dame Australia, focusing on International Business.