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Anders Tärnell

CMO Sweden at Hertz First Rent A Car

Anders Tärnell has extensive work experience in marketing and digital sales, with a focus on data-driven communication and brand awareness. Anders has held various roles at Hertz, including Chief Marketing Officer for Sweden and Denmark, Director of digital sales and communication for Denmark and Sweden, and Marketing Director for Hertz International Franchisee Sweden. Anders has also worked as a consultant for Volvo Car Sverige, where they contributed to P2P projects and the development of Volvo on Call. Additionally, they founded Ellenfonden.com and served as a member of the mobile marketing round table at Mobiento. Throughout their career, Anders has demonstrated success in driving revenue growth, building strategic partnerships, and managing diverse teams. Anders is skilled in digital strategy, marketing management, and project coordination. Anders has a strong focus on sustainability, with experience implementing ISO standards at Hertz.

Anders Tärnell has a diverse education history. In 1994, they began their studies at Stockholm University, where they pursued a Master's degree in Business Administration and Statistics. Anders completed their degree in 1999.

In 2014, Anders attended Hyper Island, where they obtained a Masterclass Business Transformation degree. During this program, they gained knowledge in areas such as digital strategy, innovation, new business models, leading change, and value-creating strategies.

Three years later, in 2017, Anders participated in an online course offered by Hyper Island called "Leading Teams in the Digital Age." While the course itself did not result in a specific degree, it focused on enhancing their skills in leading teams within the digital sphere.

In terms of additional certifications, Anders became an "Engagemangsambassadör," or Engagement Ambassador, through Hej Engagemang! in February 2020. Anders also obtained a Google 360 certification in February 2017 and a Google Adwords certification in 2015.

Based on the provided information, these are the highlights of Anders Tärnell's education and certifications.

Links

Timeline

  • CMO Sweden

    January, 2023 - present

  • Marketing Director & responsible for Sustainability

    September, 2007