Adarsh Rangaswamy

Adarsh Rangaswamy is an experienced digital marketing and eCommerce professional with a robust background in successfully managing and executing global digital strategies. Currently serving as Senior Director - Digital, Ecommerce & Loyalty at Hertz since December 2019, Adarsh oversees digital brand revenue exceeding $500 million across a portfolio of international brands and drives seamless customer experiences. Previous roles include Global Director - Digital Marketing at Millennium Hotels and Resorts, where innovative digital marketing initiatives resulted in significant revenue growth and channel performance improvements. Adarsh's career also includes positions in analytics, marketing management, and digital consulting across various organizations, underpinned by strong educational qualifications including an M.Sc in International Marketing and an MBA in General Management.