Alberto Rios is a seasoned eCommerce professional with extensive experience in digital marketing and online retail management. Currently serving as Senior Manager of eCommerce at Hertz since August 2021, Alberto previously held positions such as Desarrollador de eCommerce at Canadian Tire Corporation, where responsibilities included SEO positioning, managing Google Ads campaigns, and overseeing online order management from April 2018 to June 2021. Prior to that, Alberto was the Manager of E-Commerce at Buena Prensa USA, focusing on Magento omnichannel strategies across Mexico and the United States from June 2015 to May 2018, and worked in marketing at Calvin Klein from March 2013 to May 2015. Alberto holds certifications in artificial intelligence for business from Nvidia and Google AdWords Analytics, along with a degree in computer systems from Universidad Latinoamericana, S.C.
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