Reiner Pichler

Reiner Pichler is an experienced executive with a strong background in leading various companies. Since 2021, Pichler has served as Chairman of the Board at arena Water Instinct and hessnatur. Previously, from January 2016 to April 2021, Pichler was Group CEO at CALIDA AG and President of the Board of Directors at Lafuma SA Group. Additional roles include President of the Board of Directors at VIU Eyewear and Group CEO at s.Oliver Bernd Freier GmbH & CO. KG from 2013 to 2015. Earlier experience includes a tenure as Group CEO at HOLY FASHION GROUP and Managing Director Sales at Gruppo GFT. Pichler began the career as Sales Director at HUGO BOSS from 1985 to 1992.