Vasha Azoor

Vasha Azoor is an accomplished professional with extensive experience in consumer insights and member experience management. Currently serving as the Member Experience Manager at HESTA, Vasha leads a team aimed at enhancing the overall member experience. Previously, Vasha held senior roles at AustralianSuper, where responsibilities included designing a Retirement Research Roadmap and conducting innovative research initiatives. Vasha's background includes critical positions at Potentiate, Target Australia, Nielsen, L'Oréal, and Kraft Asia Pacific, with a strong emphasis on leveraging customer insights, behavioral economics, and data integration to drive strategic outcomes. Vasha holds a Master's degree in Business from Monash University and a Bachelor's degree in Arts from the University of Melbourne.