Cristina Vieites Malvar

Cristina Vieites Malvar is an experienced professional in commercial strategy and trade marketing, currently serving as the Commercial Strategy Director and Head of Global Trade Marketing at Heura Foods. Prior to this role, Cristina held various positions at Danone Dairy, including Category Management Lead, Channel Development Senior Manager, and Shopper Marketing Lead for Activia & Actimel. Earlier in the career, Cristina gained foundational experience at Wrigley as a Trainee Trade Marketing and at Pescanova as a marketing intern. Cristina holds a Master of Science (MSc) in Marketing Management from Esade and completed a short course in Fashion Design and Marketing at Central Saint Martins in 2012.