Hilda Aceves Sandoval

Hilda Aceves Sandoval is an experienced professional in commercial strategy and partnerships, currently serving as Gerente Comercial Canales físicos at Hey Banco since July 2022, focusing on the development and execution of commercial strategies for physical bank channels, including the launch of the Fan Shop Hey. Previously, Hilda held positions such as Strategic Partnerships, Marketing & Sponsorships Jr Manager at Eventos Pabellón M and CX & Cashless Project Coordinator for the Formula 1 at CIE, where project management and sponsorship roles were key. Hilda has also worked at OCESA as an Account Executive and Sales Delivery, managing sponsorships across various entertainment properties. Earlier roles include Entertainment Analyst for the Formula 1 and Talent PA at 9AMEntertainment. Hilda holds a degree in Entertainment Business Management from Universidad Anáhuac and a Master’s degree in Digital Marketing from Universidad Tecnológica de México.