Lisa Arroyo Seiden

Lisa Arroyo Seiden (Cervenka) is an accomplished professional with extensive experience in brand and communications strategy. Currently serving as the Director of People Experience Communications & Talent Brand at Crunchyroll, Lisa also works as a Brand & Communications Consultant and Fractional Executive with BRNDSTRM and serves as Lead Advisor for HeyHire. As co-founder of Comfort Communications Company and owner of Lisa Guerin LLC, Lisa focuses on helping businesses develop strong brands through strategic storytelling. Previous roles include Senior Vice President of Brand & Communications at Kanarys™, Head of Brand, Partnerships & Product at VH Included Consulting, and Employer Brand Evangelist at TheMuse.com. Lisa holds a Master of Science in Integrated Marketing Communications from Northwestern University and a Bachelor of Arts in Political Science from Indiana University Bloomington.