David Cushman

Executive Research Leader at HFS Research

David Cushman has over 19 years of work experience in various roles and industries. David is currently working as an Executive Research Leader at HFS Research, where they focus on Web3/Metaverse, Employee Experience, AI & Automation. In this role, they drive closer ties with service provider clients through insight-led research content. David is also the Editor in Chief of the HFS OneOffice Hot Vendor program.

Before their current position, David worked as an Owner, Partner, and Advisor at Faster Future Consulting from 2019 to 2020. During this time, they provided Better Digital Innovation for People, Planet & Profit, and worked with purpose-led pioneers. David also served as the General Manager at USERTRIBE (UK) and held Affiliate Partner roles at Aurora-ECS, Centigo, and 2Y3X.

From 2014 to 2019, David worked at Cognizant, where they held two roles. David was the Director - Cognizant Digital Strategy - Digital Transformation Advisory from 2017 to 2019. David was responsible for leading the company's Digital Strategy Advisory in the UK & I, focusing on Managed Innovation, Disruption Foresight, and CX solutions. David also served as the UK lead for Customer Experience Advisory from 2014 to 2017, aligning the business consulting function with the Enterprise Application Services division.

Prior to Cognizant, David worked as a Strategy Partner at The Social Partners from 2013 to 2014 and as an Author at Palgrave Macmillan from 2012 to 2014, where they wrote "The 10 Principles of Open Business."

In 2009, David co-founded 90:10 Group, where they served as the Managing Director. The company focused on adapting organizations to the networked world through Open Business practices. Before that, they worked as the Director of Social Media at Brando Social from 2008 to 2009.

David's earlier experience includes working at Bauer Media Group - UK as the Digital Development Director from 2007 to 2008 and as the Projects Editor from 2006 to 2007. David also worked at EMAP as the Launch Editor of motorcyclenews.com from 2003 to 2006 and at MCN as the Production Editor from 2002 to 2003.

Throughout their career, David has showcased their expertise in digital strategy, innovation, transformation advisory, customer experience, social media, and publishing.

David Cushman has a Bachelor's Degree in Sociology & Philosophy from the University of Essex. In 2020, they attended Yale University to study the Science of Well Being and The Open University for Environmental Science modules. Additionally, David obtained certifications in Introduction to Generative AI from Google Cloud Skills Boost in June 2023 and in RPA: Automation Anywhere from LinkedIn in December 2020. David also completed the NCTJ Pre-entry & Diploma program at Westminster Press Training Centre, although the specific years are not provided.

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