Limor Perl

Limor Perl is a seasoned marketing professional with extensive experience in marketing operations and automation. Currently serving as the Head of Marketing Operations & Analytics at HiBob since March 2022, Limor previously held the position of Marketing Automation & Operations Lead at Hippo Insurance, where responsibilities included creating and testing marketing automation campaigns. Limor's background also includes significant roles at WhiteSource, where leadership in marketing automation integration and program delivery was critical, and at GROO (Groupon Israel), focusing on both data-driven marketing and category strategy. Earlier experience at Universal McCann involved managing substantial media budgets and negotiations. Limor holds an MBA in Marketing and a Bachelor's degree in Economics from Tel Aviv University.