Veronica Medina

Veronica Medina, MBA, possesses extensive experience in marketing, with a focus on demand generation and event marketing across various organizations. Currently serving as Head of North America Markets at HiBob since May 2022, Veronica previously held the role of Senior Field Marketing Manager at Sage Intacct, Inc. from January 2018 to May 2022, and has consulted for multiple companies including Host Analytics Inc. and Square 2 Marketing. With a strong background in marketing automation, CRM optimization, and sales enablement from earlier roles at Cisco and other companies, Veronica is skilled in developing strategies for lead management, campaign execution, and program development. Veronica holds an MBA in Computer Information Systems from California State University - East Bay and a B.S. in General Management from Portland State University.