Hibrids
Paloma Díaz Márquez is a seasoned creative professional with extensive experience in art direction and graphic design, currently serving as Art Director Senior Designer at Hibrids since August 2024. Prior to this role, Paloma was involved with propelland from March 2022 to November 2024, where responsibilities included developing visual concepts for Converse retail campaigns. With a strong background in leadership roles, Paloma co-founded and directed design at both hāpu media and ClockWork Estudio Creativo, overseeing design and creative teams while managing brand development and campaign execution. Educational accomplishments include a Bachelor of Fine Arts in Animation and Visual Effects from the Academy of Art University and a Bachelor of Arts in Graphic Design from Universidad Jorge Tadeo Lozano, complemented by a course in Creative Business from Universität der Künste Berlin.
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Hibrids
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We are Hibrids, and we're in the business of turning 'impossible' into 'done'. While others drown in data and complexity, we blend expertise across strategy, design, engineering, and data intelligence to unlock real growth. Fast. We are done with consulting as usual. No more doorstop reports gathering dust. No more slideware solutions that die in corporate drawers. For our clients, we're the bridge builders who turn "what if" into "what's next," helping them close the gaps between strategy and execution, physical and digital, business realities and human soul. Every Hibrid is a hybrid – part strategist, part maker, part change agent – because that's what it takes to actually get things done. We've walked the corporate halls and learned to turn big ships in new directions, and now we're here to guide you through the maze. Our toolkit is comprehensive and ever evolving: from traditional research to business strategy, data science, design in all its flavors, change management, technology integration and engineering. We build strategies that deliver. And while others chase AI like it's the holy grail, we're proving that Human Intelligence is still the ultimate differentiator. We move fast and adapt faster – no rigid waterfall processes or endless stage-gate cycles. We believe in the power of doing, because action breeds insight. Each iteration teaches us something new, and every learning shapes what's next. That's how real transformation happens. You'll find us working with the pragmatic visionaries – leaders who know how to challenge the status quo while delivering results. They understand the art of the possible within constraints, and turn obstacles into opportunities. Our strongest relationships span years, not projects – many of our favorite clients have been partners for 5+ years, tackling ever-evolving challenges together, because real change is a journey, not a destination. This isn't consulting. This is the art of making change real. This is Hibrids.