Welcome to HiCCUP!

We're headquartered in London and Istanbul, and managed by a small but mighty group of game-changers with a wealth of experience across different disciplines. Our diverse team brings together expertise in fashion, sustainability, logistics and innovation to drive our mission forward.

Affordability is our top priority, but we don't stop there. At HiCCUP, we're dedicated to revolutionising the fashion industry by offering stylish, affordable clothing without compromising on quality, and also whilst upholding ethical practices.

HiCCUP isn’t just a brand; it's a lifestyle. We're the go-to destination for individuals who want to look their best without overspending or sacrificing their values. Our clothes are designed for the modern, conscious consumer who values both style and sustainability.


Türkiye serves as our hub for cost-effective and sustainable manufacturing, allowing us to provide high-quality garments at unbeatable prices. Our focus on affordability ensures that everyone can enjoy fashionable clothing without breaking the bank, while our commitment to ethical practices ensures that our clothes are made with care and integrity.

Learn more about us here: https://hiccup.com/view?url=https://pages.hiccup.com/about

Apparel & Fashion

Logistics & Supply Chain

Sustainability

HiCCUP

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