HighCo
Julien Garcia is a Strategy & Innovation Consultant at HighCo Group since June 2021, focusing on efficiency and technology enablement in retail, specifically in partnership with Casino France. Previously, Julien held the position of Innovation Project Manager at Nestlé, contributing to the strategic alignment of the beverage portfolio globally. Earlier roles include Strategy & Innovation Consultant at HighCo Group, Operational Transformation Advisor for Konsumentverket, and Business Development & Marketing at Square1 Software. Julien holds an MSc in Management from emlyon business school and has degrees in Business Administration and Marketing from Karlstad University and Université Jean Moulin, respectively, along with a Baccalauréat in Economics & Social Sciences.
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HighCo
High Co SA is a France-based marketing services group for mass-market retailers and consumer goods manufacturers. The Company offers marketing solutions, such as coupon issuing, a promotional technique that entitles the customer to a discount on a product; sampling, which consists in offering free samples to test a product; point-of sale, which ranges from shelf tags to in-store radio announcements, floor graphics and in-store field marketing; clearing, which consists of processing discount coupons and money-back offers; marketing communication agencies, which provide support for brands and retailers in their marketing campaigns, and digital services with the subsidiary, HighCo 3.0., which advises and assists clients on the integration of digital technologies for distributors and brands. The Company operates in France, Spain, United Kingdom, Poland, Russia and Turkey, among others.