Lyssa Haynes Colt

Lyssa Haynes Colt serves as a Professor of the Practice of Marketing and Sales and Co-Director of Business Fellows at High Point University since August 2021, after a significant career in business development and sales in the healthcare sector. Prior to this role, Lyssa was the Director of Business Development at UHS from June 2013 to September 2021, where responsibilities included leading a professional liaison team to enhance awareness and referrals for a behavioral health hospital. Additional experience includes positions at Baxter International Inc. and Allergan, focusing on consultative sales and business growth strategies in the medical field, as well as a long tenure at Johnson & Johnson in various roles including Market Development Manager and Field Sales Trainer. Lyssa holds a Bachelor of Science in Business Administration with a concentration in Marketing from the University of North Carolina at Chapel Hill and an MBA from the University of North Carolina at Greensboro.