Damian Fraticelli

Damian Fraticelli is from Pennsylvania, which means he grew up pronouncing the word “orange” as “awr-inj” instead of “or-inj.” He attended Syracuse University, which makes him a pretty big fan of the Orangemen. His first job out of college was as a copywriter for an advertising agency in New York City, where he helped Stolichnaya launch a portfolio of new flavors that included Stoli Ohranj. From there, he rode out the original dotcom boom and bust in San Francisco, where he met and married a nice gal from Orange County, CA. Since moving to LA, Damian has helped build brands like Nike, Sony, Activision, Farmers Insurance and Honda. He has no idea how that relates to the sweet citrus. But as a writer, he can tell you the only word that actually rhymes with “orange” is “sporange,” a very rare alternative form of the botanical term “sporangium,” which is the receptacle in a fern where asexual spores are formed.