Nic Yates

Marketing Director at Highland Spring Group

Nic Yates has extensive experience in the marketing field, with a strong focus on brand management and strategic planning. Nic has held leadership roles in various companies, including Highland Spring Ltd, where they served as the Marketing Director, leading a team to drive growth for the brand. Nic has also worked as a Marketing Consultant at Amberley House Marketing Ltd, where they provided strategic guidance to clients. Nic has held interim positions as the Head of Marketing at Nestlé and Nestlé Nutrition UK, where they developed strategies to drive growth for infant and toddler brands. Prior to that, Nic worked at McCormick & Company as the Head of Marketing UK and as the Innovation Director EMEA. Nic also gained experience in brand management at Whittard of Chelsea, AB World Foods Ltd, Danone Baby Nutrition, Kraft Foods, and Northern Foods. Nic has expertise in developing marketing strategies, driving innovation, and delivering growth for brands.

Nic Yates completed a Diploma in Marketing from CIM | The Chartered Institute of Marketing from 1989 to 1990. Nic also pursued a BA (Hons) in Business Studies from Coventry University from 1986 to 1990. In addition to their formal education, Nic obtained several certifications. Nic received certifications in "Customer Experience: Journey Mapping" and "Social Media Marketing: Strategy and Optimization" from LinkedIn in March 2022. Prior to that, in February 2021, they obtained a certification in "Design Thinking: Implementing the Process" from LinkedIn. Nic also holds a certification in "Social Media Marketing Foundations" from LinkedIn, obtained in February 2021.

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Previous companies

Timeline

  • Marketing Director

    July, 2023 - present

  • Head Of Marketing Interim

    May, 2022