Jodie Cohen

Jodie Cohen has a diverse and extensive work experience in the field of marketing and publishing. Jodie has held various leadership positions in renowned companies such as Highlights for Children, Scholastic, Algonquin Young Readers, Penguin Random House, Simon and Schuster Children's Publishing, Men's Health Magazine, and Parachute Publishing.

Starting from their most recent position, as the Director of Retail Marketing, Partnerships & Licensing at Highlights for Children, Jodie is responsible for leading marketing efforts to drive profitability, business growth, and brand expansion through strategic partnerships and licensing. Jodie has successfully increased the email open rate by implementing eye-catching subject lines and valuable content.

Prior to their role at Highlights for Children, Jodie served as the Director of Marketing at Scholastic, where they spearheaded the marketing vision and executed various strategies to maximize product discovery, conversion, and enhance customer loyalty. Jodie led marketing, advertising, and brand communications for Scholastic Teacher Resources and Scholastic Teachables, a digital subscription business.

Before Scholastic, Jodie worked as the Director of Marketing at Algonquin Young Readers, where they developed and implemented a multi-channel marketing vision targeting consumers and booksellers. Jodie closely collaborated with the sales force to foster relationships with national, regional, and independent accounts and increase interest in titles.

Jodie's experience also includes working as a Senior Marketing Manager at Penguin Random House, where they strategized and executed marketing campaigns for children's and young adult titles using various digital, social, and print platforms. Jodie represented Listening Library at national conferences and events, including pitching programs, managing exhibit booths, and arranging author/narrator events.

Moreover, Jodie has held marketing positions at Simon and Schuster Children's Publishing, Men's Health Magazine, and Parachute Publishing. At Simon and Schuster, they brainstormed and executed marketing plans for picture, middle grade, and young adult books, and represented the company at national conferences. At Men's Health Magazine, they worked as an Executive Assistant, and at Parachute Publishing, they served as a Marketing Assistant, planning events and organizing author promotional tours.

Overall, Jodie Cohen's work experience showcases their expertise in retail marketing, partnerships, licensing, brand expansion, and multi-channel marketing strategies. Jodie has consistently achieved exceptional results throughout their career, demonstrating strong leadership skills and a passion for the publishing industry.

Jodie Cohen's education history includes obtaining a Bachelor of Arts degree in Political Science from Dickinson College. Additionally, they pursued a minor in Fine Art and had a concentration in Italian.