Shelby Sidrony is an accomplished UX Design Producer specializing in Design Operations, currently leading efforts at Highmark Health since October 2022. Previously, Shelby served as Vice President and Senior Producer at Citi, guiding teams through high-visibility digital design projects. Additional experience includes roles at Mr. Cooper, Capital One, HBS Systems, Javelin Agency, Texas Trust Credit Union, JCPenney, HomeCEUConnection.com, and the City of Fayetteville, demonstrating proficiency in project management, digital marketing, and user experience enhancement across various sectors. Shelby holds a Bachelor of Business Administration in Marketing from the Walker College of Business at Appalachian State University and an Associate of Arts and Sciences in Advertising and Graphic Design from Fayetteville Technical Community College.
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