Kirsty Marshall

Kirsty Marshall (Cantrill) is currently serving as the Insight and Evaluation Manager at National Highways since September 2024. Prior to this role, Kirsty was the Associate Director at MEL Research from January 2022 to September 2024 and held various positions at GfK from March 2013 to January 2022, including UK Lead for Marketing Effectiveness. Kirsty has significant experience in the Brand and Communications team, working with clients across the Telecoms, Entertainment, Financial, and Media sectors, focusing on both continuous and ad-hoc quantitative research. Earlier career roles include Experience Manager at MESH Planning and Project Manager at SPA Future Thinking, along with a tenure as Senior Account Executive at Hall & Partners. Kirsty earned a BSc in Psychology with French Studies from Oxford Brookes University between 2003 and 2007.