Jocelyn M.

Evp, Group Media Director, Head Of Media at Hill Holliday

Jocelyn M. has a strong background in media strategy and operations. Jocelyn started their career as a Media Planner/Buyer at Greenberg, Seronick, O'Leary & Partners in 1999. Jocelyn then worked as a Spot Radio Buyer at The Vermont Teddy Bear Company in 2002 and as a Local Broadcast Buyer at MPG from 2003 to 2006.

In 2006, Jocelyn joined Hill Holliday where they held various roles, including Media Supervisor, Associate Media Director, and VP, Associate Media Director. During their time at Hill Holliday, they developed strategic and tactical media plans for a variety of accounts and played a key role in developing the agency's digital media practice.

From 2014 to 2015, Jocelyn served as the Group Director of Media Strategy at Campbell Ewald, where they directed integrated local media strategy and execution for Kaiser Permanente.

In 2015, they joined Centro as a Media Strategy & Operations professional, where they created digital media strategies and managed a team of 15 individuals.

Jocelyn returned to Hill Holliday in 2017 as an SVP, Group Media Director and was later promoted to EVP, Group Media Director. In these roles, they oversaw the integrated media practice with a focus on digital and performance media. Jocelyn was responsible for the overall effectiveness and health of the media practice, client relationships, and fostering a people-first workplace.

Overall, Jocelyn M. has extensive experience in media strategy, planning, and buying, and has successfully managed large teams and client relationships throughout their career.

Jocelyn M. obtained a Bachelor of Arts (BA) degree in Communications from the University of Hartford. Jocelyn also holds a certification in Google AdWords from the Google AdWords Certified institution. The specific start and end years they attended the University of Hartford, as well as the month and year they obtained the Google AdWords certification, are not provided.

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Timeline

  • Evp, Group Media Director, Head Of Media

    October, 2021 - present

  • SVP Group Media Director

    November, 2017

  • VP Associate Media Director

    June, 2012

  • Associate Media Director

    April, 2010

  • Media Supervisor

    October, 2006

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