Laura Riera Ferrantelli

Director Of Content & Publishing Strategy at Hill & Knowlton

Laura Riera Ferrantelli has a diverse work experience in the fields of content strategy, digital marketing, and public relations. Laura currently works at Hill + Knowlton Strategies as the Director of Content & Publishing Strategy, where they manage content and publishing strategies. Prior to this, they held roles as a Senior Manager and Manager of Content + Publishing at the same company. Before joining Hill + Knowlton Strategies, Laura worked as a Digital Content Strategist at Newlink™ for two years. Laura also has experience as a Digital Content Creator Manager at Colorblind Agency, where they created and produced content for social media and digital platforms. Additionally, Laura worked at M4 Agency Group as a Digital Marketing Strategist and Public Relations and Communication Strategist, where they developed marketing strategies and acted as a media spokesperson for clients. Laura also served as the Marketing and Public Relations Manager at En Tus Zapatos, managing marketing material and content development. Laura's early experience includes roles as a Digital Marketing Manager at Congelados King, a Marketing Coordinator at La Playa Properties, an Interactive Account Executive Intern at Rokk3r, a Media Planner at HBO Latin America, and an Intern at Zakarin Martinez Public Relations.

Laura Riera Ferrantelli completed a Master of Business Administration (MBA) degree in Business Administration and Management from Nova Southeastern University between 2012 and 2014. In 2012, they also pursued a Master's degree in Graphic Design from Istituto Europeo di Design Madrid. Additionally, during the same year, they specialized in Social Media Manager by obtaining a Master of Fine Arts (MFA) degree in this field from the same institution. Prior to that, Laura obtained a Bachelor of Arts (BA) degree in Advertising from The Art Institutes, which they completed between 2008 and 2011. Laura also has additional certifications in Developing Leadership Presence from LinkedIn (obtained in 2023) and Social Media Manager from IED Istituto Europeo di Design (obtained in 2013).

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