Matt Lucero

Matt Lucero joined Hillcrest as the Administrator for Hillcrest Silver Ridge in January 2023. Matt moved to the area from Colorado, where he has spent more than 13 years in senior living as an executive director and had experience early in his career as a marketing director and social services director. Matt grew up in rural southeast Colorado and spent most of his life in the state. He attended Colorado State University and graduated with a bachelor’s degree in business management. He now owns a cattle ranch in Colorado.